10 Quick wins to optimize your organic reach on google
We have prepared a short list of must haves for websites and ecommerce. If you happen to launch a new website or about to undergo a new web facelift challenge your agency to fulfill at least these standard settings or reach out to our experienced social media consultants for further support.
10 quick wins to optimize your organic reach on search engines.
- Use an URL that is as short and precise as possible.
Your URL should include the search term that should be found on search platforms. Bad URL www.example.de/category-fr4/s/183571hnj4
Ideal URL: www.example.de/treatments/filler/lips - Is your shop mobile friendly? The number of mobile users and multi-device are increasing year by year. Your website needs to perform and look great on each single device, on mobile as well as on desktop. Ask your agency for a responsive design:
https://search.google.com/test/mobile-friendlyw/ - Do all your images include Alt-Tags?
The Alt-Tags behind your images send an important signal to search engines. They ensure that Google & Co. understand what is happening in the image. Describe briefly what you see in the image. Example: Side shot of a filler treatment. Alt Tag: Filler Lips - Write unique treatment descriptions
Often aesthetic practices use the same treatment descriptions that their competitors use. This doesn’t hurt, but it also doesn’t help you stand out from the competition.
Write your own (unique) descriptions, try to write in a natural way, but also mention relevant search terms, and achieve a word count of at least 150 words. - Reduce the loading speed
The speed at which an online store loads is very important, as many internet users wait just under 3 seconds for a web page to finish loading. If it takes longer, the visit will be bandoned. To get a ster loading time reduce the file size of your images, move to a better hosting provider, use a cloud delivery network and optimize caching. Make a free page speed test: https://developers.google.com/speed
Write suitable meta title - Write suitable meta titles
The meta title is often created automatically and then not adapted.
Use the opportunity to set a suitable title. Make sure that the meta title contains the product name or the search term contains a clear call to action which should bebetween 60 – 70 characters long. - Write appropriate meta descriptions
The meta description is the text that is usually displayed in search results below the page title. The page title. Try to introduce your aesthetic treatment briefly and write the text in such a way that it invites potential patients to click. Make sure that the text is maximum 175 characters long, otherwise it will be shortened by Google with … shortened. - Make use of the most important search terms
Google & Co. need to understand what a web page is about. This can beby mentioning the search terms for which a treatment / about page should be found in the page title, product description and alt tags.
Please be cautious: don’t overdo it with the use of keywords! And here is why: If you use a keyword too often on the product page, Google will devalue this this page, because you are a keyword stuffer. So make sure that the search term is mentioned naturally and is not forced in the text. - User Generated Content for an SEO Bonus
Just like unique descriptions, you can leverage user-generated content to stand out from the competition. Place, customer reviews, testimonials/influencers, pictures and videos of patients and the treatments to achieve a SEO bonus. - Customize your social media image
Every now and then, product pages are shared on social media, whether for feedback or to share a great discovery. Make sure that the correct image is chosen when the product page is shared, in order to display the product properly on Facebook & Co. This can be easily set with most SEO plugins.
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