The 9 Steps to Managing the Patient Journey

Marketing made simple for busy aesthetic practitioners. Learn the simple steps it takes to make your clinic thrive.

Why "The 9 Steps to Managing the Patient Journey" is unlike any other “training course" you’ve experienced in the past?

The huge variety of online channels that patients use to find and choose your clinic can be overwhelming and complicated.
When trying to handle everything, it can often feel like your business is managing you rather than you manging your business.
This course will show you how you can take control of your entire marketing and online presence and bridge the gap between interested patients and your clinic.
With specialized modern tools, you can automate your marketing and repetitive tasks which will enable you to focus on what you do best, which is treating patients! You will be able to see your entire online presense visually and finally understand the profitability of your advertising campaigns.
In 9 steps, you will learn how patients find you, how to make yourself more visible to them, how to make your clinic the easy choice for patients, how to acquire new patients and how to keep them forever.
Most of all, you will learn how to position yourself and your clinic as an authority in your area and how this all ties together as a low-maintenance easy to operate machine! Actions speak louder than words, so as a bonus, a case study of a clinic that put all of this into practice will be shown.

What you will learn when you will take this course?

The 9 steps to Managing the Patient Journey
Google Ads
Seo
Facebook Ads
Buyer Persona
Consideration
Website
Reviews
Medical Directories
Social Media
Lead
AutoPatient CRM
Pre-Consultation
Consultation
Post-Consultation
Procedure
Retention
Taking Control of the Journey
Case Study

This program was created in cooperation with Dr. Steven Dayan.

It was a fantastic experience to have a sparing partner along this journey who understands our needs in the aesthetic industry. Their service was first class and we are more than happy with the result.

Thanks to the professionalism, flexibility and patience of the Croma is More team, despite COVID19, a great social media concept was developed and implemented for my practice in a very short time.

The patient journey has become increasingly visual. It was such a great experience to work with the Croma is More Consultants when launching a digital branding strategy.

The content creation corresponded exactly to my imagination and reflects to my way of working. User-friendly and intuitive tools recommended by the Croma is More team.

The Croma is More team have leveraged our social media platform to achieve the desired outcomes.

With the experienced social media consultants we have received expert advice tailored to the aesthetic industry. The social media consulting methods were always focused on the individual services and goals of my practice.

Ben Tochner

Ben Tochner is a patient growth specialist and digital entrepreneur in the aesthetic industry. With a passion for helping aesthetic practice owners grow their clinics and thrive, Ben founded YeX Aesthetics, a patient growth agency for aesthetic practitioners as well as its exclusive software autoPatient. Ben is American Israeli but truly international having lived in the US, Israel and Europe and speaking 4 languages. He has a true understanding of the different patient decision psychologies across the globe and how to utilize online marketing strategies for doctors without making them feel “salesy” but while being ethical and keeping both the integrity of the doctor and the best interest of the patient at heart. Ben holds an MBA from Lauder Business School in Vienna and is persistent in using data to form truths and guide decisions.

Philipp Schoeffmann

Philipp Schoeffmann is the CEO of the Fam Fund, an awarded founder and advisor, a long-time digital marketing veteran with a focus on social impact, a host, speaker, Interviewer, husband and dad. When it comes to industry experience, Philipp Schoeffmann definitely has it. He has over 20 years as an entrepreneur and 15 years as a digital marketer under his belt. Phil has unlimited love and passion for scaling what really matters in both his professional and personal life.